In order to adopt 'premium pricing' strategy,it is important not to view organisational products and services as 'commodities'.

Question

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Premium pricing strategy involves pricing products and services higher than competitors to signal higher quality and exclusivity. This can only be successful if the products and services are not viewed as commodities, which are standardized and interchangeable products that are largely price-driven. Instead, premium-priced products and services must offer distinctive features, benefits, and value that appeal to a specific target market willing to pay a premium price.

In Order to Adopt 'Premium Pricing' Strategy,it Is Important Not