Kim and Mauborgne developed the idea of 'blue sky strategy' - finding or creating marketplaces where there are many competitors with similar strategies.

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Kim and Mauborgne developed the concept of 'Blue Ocean Strategy,' which is about creating uncontested market space and making the competition irrelevant, not about finding or creating marketplaces with many competitors.

Kim and Mauborgne Developed the Idea of 'Blue Sky Strategy