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The BCG Growth-Market Share Matrix Considers the Business's Position in Terms

Question 9

Multiple Choice

The BCG growth-market share matrix considers the business's position in terms of its:


A) market growth relative to the largest industry competitor and of real industry size
B) market share relative to the largest industry competitor and of real industry growth rate
C) market size relative to the largest industry competitor and of gross domestic product
D) market share relative to a comparable US firm and of its future growth potential

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