In a capitalistic environment,what is the primary driver of the behaviour of media companies?

Question

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In a capitalistic environment, the primary driver of the behaviour of media companies is economics. Their main goal is to make a profit and remain financially viable. This often involves creating content that is popular and attracts a large audience, as this translates into higher advertising revenue and greater profits. While other factors such as politics, entertainment, social conscience, and government may also influence their behaviour, ultimately it is the drive to maximize profits that shapes their decisions.

In a Capitalistic Environment,what Is the Primary Driver of the Behaviour