Who developed the "tetrad of media effects"?
A) Jobs
B) Lasswell
C) Brady
D) Gutenberg
E) McLuhan

Question

Quizplus · Accepted Answer

The "tetrad of media effects" was developed by Marshall McLuhan, a Canadian philosopher of communication theory. It consists of four questions to analyze the impacts and implications of any medium: what does it enhance? what does it make obsolete? what does it retrieve that was previously obsolesced? what does it flip into when pushed to extremes?

Who Developed the "Tetrad of Media Effects