When an organization takes the initiative to release information to the media,this is called
A) proactive media relations.
B) contingency planning.
C) crisis management.
D) integrated marketing.
E) media courting.

Question

Quizplus · Accepted Answer

Proactive media relations refers to organizations taking the initiative to release information to the media before they are asked or prompted to do so. This helps to shape the narrative and ensure that accurate information is being disseminated. Contingency planning and crisis management refer to handling unexpected events or situations, while integrated marketing is a broader strategy that includes various marketing tactics. Media courting is not a commonly used term in public relations.

When an Organization Takes the Initiative to Release Information to the Media,this