The claim by Colgate that it "Cleans Your Breath While It Cleans Your Teeth" is an example of

Question

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Colgate's claim is an example of a unique selling position, which is a marketing strategy that highlights a product's unique benefits or features that differentiate it from competitors. In this case, Colgate is emphasizing that their toothpaste not only cleans teeth but also freshens breath, which sets it apart from other toothpaste brands.

The Claim by Colgate That It "Cleans Your Breath While