Focus groups accurately reflect the views of the whole population.

Question

Quizplus · Accepted Answer

Focus groups are a useful tool for obtaining qualitative data and insights, but they are not representative of the entire population. The small sample size and non-random selection of participants make it difficult to generalize the findings to the larger population. Therefore, it is important to use caution when interpreting focus group findings as a reflection of the whole population.

Focus Groups Accurately Reflect the Views of the Whole Population