Galvanic skin checks measure audience reactions to media content.

Name: Galvanic skin checks measure audience reactions to media content.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Galvanic skin checks, also known as skin conductance or electrodermal activity measurement, are used to measure the electrical impulses generated by sweat gland activity on the surface of the skin. This has been used in market research and media testing to measure the audience's physiological response to various types of media content.

Galvanic Skin Checks Measure Audience Reactions to Media Content