The characteristics of groups within a population being sampled,including age,gender,and affiliations,is called __________________.
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Q67: The degree of certainty that a survey
Q68: Psychographics measure variables such as age,gender,and income.
Q69: Mass media conduct surveys to learn about
Q70: Theoretical research does not seek profit-generating information.
Q71: PPMs can track a fragmented audience.
Q73: Accuracy depends entirely on the size of
Q74: Blue Bloods are a psychographic group.
Q75: In cohort analysis,_ is comprised of people
Q76: When the demographics of a sample coincide
Q77: Achievers are heavy television watchers.
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