Which term did Herbert Schiller use to describe the effect of American media products on other cultures?
A) Contemporary transmission
B) Historical transmission
C) Radical change
D) Westernization
E) Cultural imperialism

Question

Quizplus · Accepted Answer

Herbert Schiller used the term "cultural imperialism" to describe the effect of American media products on other cultures. This refers to the idea that Western culture, often represented by American media, dominates and influences the cultures of other countries, potentially leading to the loss of traditional values and practices.

Which Term Did Herbert Schiller Use to Describe the Effect