Narrative 1-4
In 2004, Coca-Cola and PepsiCo launched two mid-calorie sodas, C2 and Pepsi Edge, banking on the low-carb trend. Carb-conscious consumers rejected the drinks en masse since one of the key tenets of low-carb diets is to avoid refined sugar in any amount. The new brands grabbed a combined market share of less than 1 percent.
-Refer to the Narrative 1-4.Which level of management at each company was responsible for determining that the soda should be deleted from the product line?
A) middle management
B) team leaders
C) product supervisors
D) top management

Question

Quizplus · Accepted Answer

Top management, such as CEOs or executives, are typically responsible for making decisions about product lines and major changes to a company's strategy. In this case, the decision to launch the mid-calorie sodas and then later discontinue them would likely have been made at this level of management.

Narrative 1-4 In 2004, Coca-Cola and PepsiCo Launched Two Mid-Calorie Sodas, C2