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When Samsonite Purchased American Tourister,the Company Eliminated the Gorilla in the Ads.(It

Question 74

Multiple Choice

When Samsonite purchased American Tourister,the company eliminated the gorilla in the ads.(It had appeared in all American Tourister ads for years,representing the durability of the luggage.) For American Tourister employees,the gorilla had been a symbol of quality and commitment.The executive order to remove the gorilla posters from the walls of offices and factories was one of the means that Samsonite used to change the organizational culture at American Tourister.What were the gorilla posters an example of?


A) visible artifacts
B) iconic representations
C) organizational metaphors
D) organizational allegories

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