The Rainforest Action Network launched a bruising PR campaign against The Home Depot to stop it from selling old-growth lumber.After two years of bad publicity and resistance to new store locations,The Home Depot surrendered.Today,its suppliers work with environmental and forestry groups to certify that their wood products are not from endangered areas.What type of strategy did The Home Depot use to respond to demands that it be socially responsible?
A) proactive
B) accommodative
C) predictive
D) defensive
Correct Answer:
Verified
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