Disney is not in the movie and theme park business;it wants to create fun and fantasy for its customers. Which of the following is described by this statement?
A)transformational mission
B)vision
C)strategic mission
D)target

Question

Disney is not in the movie and theme park business;it wants to create fun and fantasy for its customers. Which of the following is described by this statement?
A)transformational mission  
B)vision  
C)strategic mission  
D)target

Quizplus · Accepted Answer

This statement describes Disney's vision, which is a forward-looking view of what the company wants to achieve in the future, focusing on creating fun and fantasy for its customers.

Disney Is Not in the Movie and Theme Park Business;it