Narrative 5-1
Krispy Kreme is a relatively small donut seller. It has only 295 stores, while Dunkin' Donuts has more than 3,600 outlets in the United States and Canada. In spite of its size, Krispy Kreme has been described by many as "the hottest brand in America." The company's success is due in large part to the long-term vision of its top management and its establishment and achievement of S.M.A.R.T. goals. Founder Vernon Rudolph ran the company until 1973, when he died without naming a successor. This matter caused the company problems for the next decade.
-Refer to the Narrative 5-1.Krispy Kreme has a goal to open six new stores in the next six months in British Columbia,where it already has a well-established reputation.What type of goal is this?
A) distal
B) temporal
C) adjacent
D) proximal
Correct Answer:
Verified
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