Some companies' main products will not be seen by consumers,and their skills lie in productivity anonymity.For example,a chemical company could set an objective that 30 percent of its customers would recognize its brand name two years after the introduction of the branding strategy.Which of the following is defined by developing a brand image to create a distinctive competence?

Question

Quizplus · Accepted Answer

A strategic reference point is defined as the strategic target that managers use to measure whether a firm has developed the core competencies it needs to achieve a sustainable competitive advantage.Here,the target is greater brand identity.

Some Companies' Main Products Will Not Be Seen by Consumers,and