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Sales of Arm & Hammer Baking Soda Had Flattened When

Question 72

Multiple Choice

Sales of Arm & Hammer baking soda had flattened when its manufacturer started promoting new,innovative uses for its product.Which adaptive strategy stance did the manufacturer of Arm & Hammer use by searching for new market opportunities?


A) defender
B) cost leader
C) analyzer
D) prospector

Correct Answer:

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