Character of the rivalry is a measure of the intensity of competitive behaviour between companies in an industry.

Question

Quizplus · Accepted Answer

The statement is true. The character of the rivalry refers to how aggressively companies compete with each other in an industry. This includes factors such as pricing, product differentiation, marketing campaigns, and innovation. The higher the intensity of competitive behaviour, the more intense the rivalry in the industry.

Character of the Rivalry Is a Measure of the Intensity