When Gregg Steiner became the vice president for Pinxav,he knew the diaper-rash product manufacturer's sales were declining. At a trade show,Steiner was pitching the product and said,"If you're not happy with the product,I will not only give you your money back-I'll buy you our competitor's product. I'll buy you whatever other brand you want." Suddenly,customers were interested,and they all pulled out their money. None of the customers ever took Steiner up on his offer. Steiner then decided to make it part of his business practice. What is this new guarantee an example of?
A)corporate synergy
B)organizational innovation
C)assembly networking
D)organizational networking

Question

When Gregg Steiner became the vice president for Pinxav,he knew the diaper-rash product manufacturer's sales were declining. At a trade show,Steiner was pitching the product and said,"If you're not happy with the product,I will not only give you your money back-I'll buy you our competitor's product. I'll buy you whatever other brand you want." Suddenly,customers were interested,and they all pulled out their money. None of the customers ever took Steiner up on his offer. Steiner then decided to make it part of his business practice. What is this new guarantee an example of?
A)corporate synergy  
B)organizational innovation  
C)assembly networking  
D)organizational networking

Quizplus · Accepted Answer

This new guarantee is an example of organizational innovation, as Steiner came up with a new business practice to address the declining sales and to differentiate Pinxav from its competitors.

When Gregg Steiner Became the Vice President for Pinxav,he Knew