Narrative 7-4
Emily Morgan is a 30-year veteran at Levi Strauss & Company. She joined the company as a secretary in the advertising department and slowly began rising through the ranks. The more she saw how the company worked, the more dissatisfied she became. In 1982, when talk of reinventing the company spread through headquarters and senior management began looking for volunteers, Morgan became a part of the change initiative. She led the team that designed the Develop Sources process, a system for working with suppliers. In 1995, Morgan became vice president for fulfillment, Asia. Her job was to convince Levi's Asian suppliers to adopt more efficient production and distribution techniques. The Asian suppliers were afraid of change. Once Morgan and her staff showed suppliers how use of the Develop Sources program would benefit them, Morgan's job to transform Levi's Asian operations became easier.
-Which of the following elements did Morgan find strong in Asia initially?
A) change forces
B) internal strengths
C) frozen change
D) resistance forces
Correct Answer:
Verified
Q3: Companies that want to sustain a competitive
Q16: Nearly all technology cycles follow a bell-shaped
Q17: Technological discontinuities are followed by discontinuous change
Q18: According to Kurt Lewin, managing organizational change
Q94: Narrative 7-5
Bill Gore started the W.L. Gore
Q95: Narrative 7-3
Kodak recognized that digital photography was
Q96: Narrative 7-4
Emily Morgan is a 30-year veteran
Q97: Narrative 7-3
Kodak recognized that digital photography was
Q100: Narrative 7-4
Emily Morgan is a 30-year veteran
Q117: An innovation stream begins with a technological
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents