A manufacturer of acrylic,latex,and nitrile gloves sells to medical laboratories;to factories where employees handle chemicals;to companies that manufacture micro-tech equipment;and to cleaning services. The manufacturer is organized to better satisfy the needs of each of its four target markets. Which type of departmentalization does the manufacturer use?

Question

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The manufacturer is organizing its departments based on its different target markets. This is known as customer departmentalization, where departments are created based on the needs of different customer groups. Thus, the manufacturer is using customer departmentalization to better satisfy the needs of each of its four target markets - medical laboratories, factories handling chemicals, companies manufacturing micro-tech equipment, and cleaning services.

A Manufacturer of Acrylic,latex,and Nitrile Gloves Sells to Medical Laboratories;to