Marketers often appeal to consumers' needs as defined by Maslow's hierarchy. Schlage,a lock manufacturer,shows how much protection its locks provide. Clorox developed several types of wipes to eliminate concerns about infectious germs. Which of Maslow's needs are both marketers appealing to?
A)achievement
B)belongingness
C)safety
D)physiological needs

Question

Marketers often appeal to consumers' needs as defined by Maslow's hierarchy. Schlage,a lock manufacturer,shows how much protection its locks provide. Clorox developed several types of wipes to eliminate concerns about infectious germs. Which of Maslow's needs are both marketers appealing to?
A)achievement  
B)belongingness  
C)safety  
D)physiological needs

Quizplus · Accepted Answer

Both Schlage and Clorox are appealing to the safety needs of consumers, which fall under the second level of Maslow's hierarchy. Safety needs include physical safety, security, and protection from harm.

Marketers Often Appeal to Consumers' Needs as Defined by Maslow's