When Scotiabank,one of Canada's largest financial service providers,wanted to develop a customer-focused sales and service culture,it avoided information overload by limiting the number of communication vehicles used. Top management developed the main messages,which were consistently communicated to all levels of employees throughout the organization. Which type of communication channel is this an example of?
A)downward
B)upward
C)horizontal
D)formal

Question

When Scotiabank,one of Canada's largest financial service providers,wanted to develop a customer-focused sales and service culture,it avoided information overload by limiting the number of communication vehicles used. Top management developed the main messages,which were consistently communicated to all levels of employees throughout the organization. Which type of communication channel is this an example of?
A)downward  
B)upward  
C)horizontal  
D)formal

Quizplus · Accepted Answer

This is an example of downward communication, where top management develops the messages and communicates them to lower levels of the organization.

When Scotiabank,one of Canada's Largest Financial Service Providers,wanted to Develop