Which type of communication was Dieter Zetsche,chief executive of DaimlerChrysler,engaged in when he explained to unionized employees why the company had to reduce its health-care coverage for employees?
A)upward
B)dyadic
C)horizontal
D)downward

Question

Which type of communication was Dieter Zetsche,chief executive of DaimlerChrysler,engaged in when he explained to unionized employees why the company had to reduce its health-care coverage for employees?
A)upward  
B)dyadic  
C)horizontal  
D)downward

Quizplus · Accepted Answer

Dieter Zetsche, as the CEO of DaimlerChrysler, was engaging in downward communication when he explained to unionized employees why the company had to reduce its health-care coverage for employees. Downward communication flows from higher-level management to lower-level employees and is used to relay information, directives, and feedback.

Which Type of Communication Was Dieter Zetsche,chief Executive of DaimlerChrysler,engaged