Narrative 15-1
Urban legends and Internet scams are a real problem for some businesses. In 1997, Gerber Baby Foods was flooded with one million letters and 80,000 phone calls from parents responding to an e-mail about a phony class-action lawsuit. Another urban legend about a Costa Rican flesh-eating bacteria that affected banana shipments cost that industry more than $30 million in 1999. More recently, Procter & Gamble (P&G) had to deal with claims that its Febreze product contained Agent Orange, a dangerous chemical. Many companies choose to ignore these myths created by angry customers or rabble-rousers, but experts believe that doing so is the worst possible action to take. Instead, companies should do everything possible to reassure their customers.
-Refer to the Narrative 15-1.Which of the following would e-mail users who received the e-mail about P&G's Febreze have used to understand the message?
A) physical stimuli
B) intranets
C) encoding
D) decoding
Correct Answer:
Verified
Q76: Which of the following is one organization-wide
Q80: An IndustryWeek survey of 845 line managers
Q83: Narrative 15-2
JetBlue Airways, in business since February
Q84: Narrative 15-2
JetBlue Airways, in business since February
Q85: Which of the following gives top managers
Q86: Narrative 15-2
JetBlue Airways, in business since February
Q88: Narrative 15-1
Urban legends and Internet scams are
Q89: Narrative 15-2
JetBlue Airways, in business since February
Q92: Narrative 15-1
Urban legends and Internet scams are
Q95: Across all industries,poor communication skill is the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents