When you purchase a book or CD on Amazon.com,as soon as you put your selection in the shopping cart,you are offered a series of other items that people who made the same purchase as you did also bought. Which pattern of data mining is Amazon.com making use of?
A)sequence
B)association
C)predictive
D)adjacency

Question

When you purchase a book or CD on Amazon.com,as soon as you put your selection in the shopping cart,you are offered a series of other items that people who made the same purchase as you did also bought. Which pattern of data mining is Amazon.com making use of?
A)sequence  
B)association  
C)predictive  
D)adjacency

Quizplus · Accepted Answer

Amazon.com is using the association pattern of data mining, where they are identifying the relationships between the items by analyzing the purchasing patterns of customers. This helps them suggest additional items that customers might be interested in based on their previous purchases.

When You Purchase a Book or CD on Amazon