What do studies clearly show customers care more about than anything else when buying services?
A)responsiveness
B)assurance
C)reliability
D)tangibles

Question

What do studies clearly show customers care more about than anything else when buying services?
A)responsiveness  
B)assurance  
C)reliability  
D)tangibles

Quizplus · Accepted Answer

Studies have consistently shown that reliability is the most important factor customers consider when purchasing services. This includes the ability of the service provider to deliver what they promised in a consistent and dependable manner. While responsiveness, assurance, and tangibles are also important factors, they tend to be secondary to reliability in influencing customer behavior.

What Do Studies Clearly Show Customers Care More About Than