You're watching Mad Men and notice that Don Draper frequently drinks Canadian Club whisky.This is an example of

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Don Draper's frequent consumption of Canadian Club whisky is an example of product placement, which is a type of advertising that strategically places a product or brand within a TV show or movie to promote it to the audience. It is often done to increase brand recognition and create a positive association with the product or brand. In this case, the show's producers may have received payment or incentives from the Canadian Club brand to feature their product prominently in the show.

You're Watching Mad Men and Notice That Don Draper Frequently