Procter and Gamble sells six different brands of laundry detergent, each with a unique offering for different market segments. Which business orientation does this illustrate?

Question

Quizplus · Accepted Answer

Procter and Gamble's strategy of selling six different brands of laundry detergent, each with a unique offering for different market segments, illustrates differentiated marketing. This approach involves targeting multiple segments with different products or marketing mixes, rather than treating all customers as a homogenous group (undifferentiated marketing) or focusing on a very narrow, specialized segment (niche marketing). Multiple marketing is not a recognized term or strategy.

Procter and Gamble Sells Six Different Brands of Laundry Detergent