Green Frog is an environmentally friendly firm in the cosmetics industry. If Green Frog were considering expanding beyond the cosmetics industry into pharmaceuticals in order to gain competitive advantages by operating in multiple markets and industries, this would be an example of which type of strategy?
A) business level strategy
B) cost leadership strategy
C) product differentiation strategy
D) corporate level strategy

Question

Quizplus · Accepted Answer

The scenario describes a potential expansion of Green Frog into a new industry, which would make it a corporate level strategy. Business level strategy would focus on how Green Frog competes within the cosmetics industry, cost leadership and product differentiation strategies are specific ways of implementing business level strategies.

Green Frog Is an Environmentally Friendly Firm in the Cosmetics