Mission statements that are very inwardly focused and are defined only with reference to the personal values and priorities of its founders and top managers can hurt a firm's performance.

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Mission statements that are inwardly focused tend to overlook the needs and priorities of customers and other stakeholders. This can limit the firm's ability to adapt to changing market conditions and ultimately harm its performance. A more customer-centric mission statement that focuses on delivering value to customers can help the firm stay relevant and successful.

Mission Statements That Are Very Inwardly Focused and Are Defined