Jay Z recently started Tidal,an "artist friendly" streaming company.This would be an example of
A)complementors.
B)backward vertical integration.
C)consolidation.
D)forward vertical integration.

Question

Quizplus · Accepted Answer

Forward vertical integration involves a company moving forward into the supply chain to acquire closer control over its distribution channels. starting Tidal is an instance of forward vertical integration as Jay Z is entering into the streaming market in order to have greater control over the way his music is distributed and consumed.

Jay Z Recently Started Tidal,an "Artist Friendly" Streaming Company