The Consumer Behaviour Framework (CBF) represents consumer behaviour theory illustrating factors that shape consumption-related behaviours and ultimately determine the value associated with consumption.
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Q2: The presence of music in an environment
Q4: Value is a personal assessment of the
Q6: Utilitarian value is derived from a product
Q7: Internal influences on the consumption process include
Q9: Atmospherics, time and timing, and conditions are
Q10: The core concept of consumer behaviour is
Q11: Individual differences are characteristic traits of individuals,
Q18: Internal influences include the social and cultural
Q20: Price is the best indicator of value.
Q20: Relationship quality reflects the connectedness between a
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