What do the x- and y-axes on a perceptual map represent?
A) how competitors perform on the two most important attributes to consumers, price, and quality
B) the ideal combination of attributes and the actual combination of attributes of all competitors in the market
C) dimensions used to separate competitors on a specific characteristic
D) growth rate of the market and market shares of each competitor

Question

Quizplus · Accepted Answer

The x- and y-axes on a perceptual map represent dimensions used to separate competitors based on specific characteristics, such as attributes or perceptions important to consumers.

What Do the X- and Y-Axes on a Perceptual Map