The ability of companies that produce complex software packages to tailor these packages to the specific needs of their customers is an example of product differentiation through
A) complexity.
B) consumer marketing.
C) product customization.
D) timing.

Question

Quizplus · Accepted Answer

Product customization refers to the ability to tailor products to the specific needs of individual customers. In the case of complex software packages, companies can customize these packages to meet the unique requirements of different customers, providing a differentiating factor compared to other software providers. Options A, B, and D are not directly related to this type of product differentiation.

The Ability of Companies That Produce Complex Software Packages to Tailor