Product differentiation is ultimately an expression of the ________ of individuals and groups within firms and is limited only by the ________ that exist, or that can be created, in a particular industry.
A) creativity; resources
B) resources; opportunities
C) creativity; opportunities
D) opportunities; resources

Question

Quizplus · Accepted Answer

Product differentiation involves the creativity of individuals and groups within firms, who come up with new ideas for developing unique products that stand out from those of competitors. The opportunities that exist in a particular industry also play a role in determining the extent of product differentiation. Therefore, the correct answer is C) creativity; opportunities.

Product Differentiation Is Ultimately an Expression of the ________ of Individuals