Market uncertainty refers to the extent to which managers understand the process by which a new product or service will be developed before that process is undertaken.

Name: Market uncertainty refers to the extent to which managers understand the process by which a new product or service will be developed before that process is undertaken.
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Question

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Market uncertainty refers to the uncertainty about market acceptance and demand for a new product or service, not the understanding of the development process.

Market Uncertainty Refers to the Extent to Which Managers Understand