The first stage of the perceptual process is comprehension.
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Q1: Perception refers to a change in behavior
Q2: Comprehension refers to a consumer's awareness and
Q14: Learning can occur without even trying.
Q14: The term cognitive refers to a mental
Q15: Contrast occurs when a stimulus does not
Q16: Depending on the extent to which a
Q19: Cognition refers to the process by which
Q21: With reactive learning, consumers simply sense and
Q22: Subliminal stimuli are below the cognitive threshold
Q23: Voluntary memory occurs when a person is
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