Sensation describes a consumer's immediate response to information.

Name: Sensation describes a consumer's immediate response to information.
Brand: Quizplus
Rating: 4.9 (41 reviews)

Question

Quizplus · Accepted Answer

Sensation refers to the immediate and direct response of a consumer's sensory receptors (e.g., sight, sound, smell, taste, touch) to stimuli in their environment. It is the first step in the perception process and can influence a consumer's overall perception of a product or brand.

Sensation Describes a Consumer's Immediate Response to Information