Attention is the purposeful allocation of information-processing capacity toward developing an understanding of something.
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Q4: The perceptual process ends with some reaction.
Q5: Comprehension is the consumer's attempt to derive
Q6: Consumer perception involves two phases: sensing and
Q7: Selective cognition involves paying attention to only
Q10: On his way to work, Hank passes
Q11: Sensation describes a consumer's immediate response to
Q12: Perception represents a subjective reality.
Q14: The term cognitive refers to a mental
Q14: Learning can occur without even trying.
Q16: Accommodation occurs when a consumer easily recognizes
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