All things equal,a consumer is more likely to pay attention to stronger stimuli than to weaker stimuli.

Question

Quizplus · Accepted Answer

This is a known principle in psychology called Weber's Law which states that the stronger the stimulus, the greater the change needed for a person to notice a difference. Therefore, consumers are more likely to pay attention to stronger stimuli as they are more noticeable and have a greater impact.

All Things Equal,a Consumer Is More Likely to Pay Attention