Hans searched the Internet, talked to friends, and visited several stores when deciding on a new cell phone. Hans was engaged in proactive learning.
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Q1: Perception refers to a change in behavior
Q19: Cognition refers to the process by which
Q21: With reactive learning, consumers simply sense and
Q22: Subliminal stimuli are below the cognitive threshold
Q23: Voluntary memory occurs when a person is
Q24: Selective distortion is a process by which
Q25: The mere exposure effect has the greatest
Q26: Subliminal processing refers to the way in
Q27: The JMD (just meaningful difference) represents how
Q28: Attention refers to the interpretation or understanding
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