Which term describes a consumer's immediate response after exposure to a stimulus?
A) sensation
B) cognition
C) attention
D) perception

Question

Quizplus · Accepted Answer

Sensation refers to a consumer's immediate response after exposure to a stimulus. It is the initial detection of the stimulus by the senses, such as sight, sound, taste, touch, and smell. It is the first step in the perception process and it dictates how consumers will interpret and respond to stimuli.

Which Term Describes a Consumer's Immediate Response After Exposure to a Stimulus