IKEA is a large home furnishings retailer that offers good furniture at very low prices with stores all over the world. One way the company can offer such low prices is by having the customer assemble the furniture themselves. Therefore, instruction booklets accompanying the products usually rely heavily on pictures to make it easier for customers to understand how to put the furniture together. Even with pictures, though, it is often difficult to assemble the product. Sometimes, consumers will study the directions closely and still not understand what they are supposed to do. Which element of perception is NOT accomplished?

Question

Quizplus · Accepted Answer

Comprehension is not accomplished because, despite exposure to and attention to the instructions, customers still do not understand how to assemble the furniture.

IKEA Is a Large Home Furnishings Retailer That Offers Good