Which perspective focuses on the cognitive processes associated with comprehension that leads to consumer learning?
A) behaviourism
B) mindful learning
C) conditioning
D) information processing

Question

Quizplus · Accepted Answer

The perspective that focuses on the cognitive processes associated with comprehension that leads to consumer learning is information processing. This perspective emphasizes on how consumers acquire, process, and retain information about products and brands through attention, perception, and memory. It focuses on how consumers interpret and make sense of marketing messages and how they use this information to form attitudes and make purchasing decisions.

Which Perspective Focuses on the Cognitive Processes Associated with Comprehension