Advertisements that feature special promotions such as buy-one-get-one-free offers signal that a type of reward will occur if a specific behaviour is performed. What are these types of offers examples of?

Question

Quizplus · Accepted Answer

Buy-one-get-one-free offers are examples of discriminative stimuli because they signal that a specific behavior (purchasing the product) will result in a reward (getting a second item for free). The offer discriminates between those who engage in the behavior and those who do not, as only those who purchase the product will get the free item.

Advertisements That Feature Special Promotions Such as Buy-One-Get-One-Free Offers Signal