Many cold sufferers believe that when taking Buckley's Cold Medicine the experience will be unpleasant but worth it. The thought that the experience will be unpleasant can negatively affect consumers' comprehension and behaviour regarding this product. What are these thoughts influencing for consumers?
A) their adaptation level
B) their cognitive frames
C) their acceptance threshold
D) their expectations

Question

Quizplus · Accepted Answer

The thoughts that the experience with Buckley's Cold Medicine will be unpleasant but worth it are influencing the consumers' expectations of the product. This can affect their behavior and decision-making regarding whether or not to purchase and use the product.

Many Cold Sufferers Believe That When Taking Buckley's Cold Medicine