Which statement best describes sensory memory?
A) Sensory memory has limited capacity.
B) Consumers must allocate attention for sensory memory to be activated.
C) Information stored in sensory memory is coded with semantic coding.
D) Sensory memory is very perishable and lasts only a very short time.

Question

Quizplus · Accepted Answer

Sensory memory is a type of memory that holds sensory information for a brief moment in time, typically less than a second. It has a very limited duration and is very perishable. Information in sensory memory is not always encoded with semantic coding, and consumers do not need to allocate attention for it to be activated.

Which Statement Best Describes Sensory Memory