Cleaning products and personal hygiene products like toothpaste and soap are best described as low involvement products.
Correct Answer:
Verified
Q5: Utilitarian motivation is a desire to acquire
Q6: Shopping involvement represents the personal relevance of
Q6: Consumers with very high involvement in some
Q7: Maslow's hierarchy of needs describes consumers as
Q8: Emotions are reactions to a consumer's appraisal
Q10: Situational involvement often comes about when consumers
Q11: Human motivations are oriented toward two key
Q12: Motivations are the inner reasons or driving
Q13: An intervening variable is one that changes
Q19: Drinking soft drinks because one really likes
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents